T-01 → T-06
Work tracks
Each track describes circuit and cadence — what enters, what is reviewed, what is delivered, and who leads.
T-01T-01Positioning and audience track
T-01 Positioning and audience track intake begins with brief context and existing research. The assigned lead schedules stakeholder interviews and maps audience segments against your market. Fortnightly working sessions produce a positioning framework draft. Each gate requires cross-check before release with your core team. Deliverables include audience map, positioning document and review notes. Cadence tightens near sign-off. No outcome metrics are promised — the circuit describes method and materials only.
T-01 Positioning and audience track intake begins with brief context and existing research. The assigned lead schedules stakeholder interviews and maps audience segments against your market. Fortnightly working sessions produce a positioning framework draft. Each gate requires cross-check before release with your core team. Deliverables include audience map, positioning document and review notes. Cadence tightens near sign-off. No outcome metrics are promised — the circuit describes method and materials only.
- Brief intake and assigned lead at open
- Declared cadence held unless changed in writing
- Deliverables per stage on the spec sheet
- Cross-check before release at each gate
T-02T-02Narrative and messaging track
T-02 Narrative and messaging track converts positioning into a message hierarchy and narrative arc. Weekly sessions test language with stakeholders. Proof points are mapped to channels without inventing performance data. Tone sheet and glossary stabilise copy across regions. The narrative lead owns review cadence until handover. Deliverables per stage are documents your in-house team can edit and extend.
T-02 Narrative and messaging track converts positioning into a message hierarchy and narrative arc. Weekly sessions test language with stakeholders. Proof points are mapped to channels without inventing performance data. Tone sheet and glossary stabilise copy across regions. The narrative lead owns review cadence until handover. Deliverables per stage are documents your in-house team can edit and extend.
- Brief intake and assigned lead at open
- Declared cadence held unless changed in writing
- Deliverables per stage on the spec sheet
- Cross-check before release at each gate
T-03T-03Brand system track
T-03 Brand system track builds guidelines and an asset library wired to campaign architecture. Visual and verbal rules live in one reference. Monthly reviews incorporate new assets. The brand lead documents usage rules and version history. Rollout across the region uses the same library — local variants are flagged, not forked silently.
T-03 Brand system track builds guidelines and an asset library wired to campaign architecture. Visual and verbal rules live in one reference. Monthly reviews incorporate new assets. The brand lead documents usage rules and version history. Rollout across the region uses the same library — local variants are flagged, not forked silently.
- Brief intake and assigned lead at open
- Declared cadence held unless changed in writing
- Deliverables per stage on the spec sheet
- Cross-check before release at each gate
T-04T-04Campaign architecture track
T-04 Campaign architecture track defines channel roles, sequencing and gates for a named campaign. The architecture lead produces a channel map and role definitions per stage. Production schedule aligns with review cadence. Brief intake clarifies timing without requesting figures. The spec sheet format tracks cadence and lead for each gate.
T-04 Campaign architecture track defines channel roles, sequencing and gates for a named campaign. The architecture lead produces a channel map and role definitions per stage. Production schedule aligns with review cadence. Brief intake clarifies timing without requesting figures. The spec sheet format tracks cadence and lead for each gate.
- Brief intake and assigned lead at open
- Declared cadence held unless changed in writing
- Deliverables per stage on the spec sheet
- Cross-check before release at each gate
T-05T-05Production and calendar track
T-05 Production and calendar track runs content to an editorial calendar your team can sustain. Weekly production briefs and review packs keep status visible. The production lead coordinates with in-house owners. Deliverables include calendar file, brief templates and review checklist. Declared cadence is weekly unless campaign gates dictate otherwise.
T-05 Production and calendar track runs content to an editorial calendar your team can sustain. Weekly production briefs and review packs keep status visible. The production lead coordinates with in-house owners. Deliverables include calendar file, brief templates and review checklist. Declared cadence is weekly unless campaign gates dictate otherwise.
- Brief intake and assigned lead at open
- Declared cadence held unless changed in writing
- Deliverables per stage on the spec sheet
- Cross-check before release at each gate
T-06T-06Standing advisory track
T-06 Standing advisory track supports teams after major tracks close. Office hours on a declared cadence cover questions on guidelines, calendars and channel architecture. The advisory lead logs decisions and flags when a new track is needed. This is maintenance — not a substitute for T-01 through T-05 when scope expands materially.
T-06 Standing advisory track supports teams after major tracks close. Office hours on a declared cadence cover questions on guidelines, calendars and channel architecture. The advisory lead logs decisions and flags when a new track is needed. This is maintenance — not a substitute for T-01 through T-05 when scope expands materially.
- Brief intake and assigned lead at open
- Declared cadence held unless changed in writing
- Deliverables per stage on the spec sheet
- Cross-check before release at each gate